A great promotional slogan (or tagline) is short, catchy, and memorable. Even though there is no magical formula that creates a fantastic slogan every good quality tagline shares a few frequent details. The best slogans make us think, they fuel our imaginations, they possess a “feel good” factor, and they rarely mention the product or enterprise really becoming promoted. An outstanding slogan engages audiences and motivates people to relate it using the brand that uses it; even though in some instances, the slogans could be far more common than the brand itself. In reality, numerous brands make taglines which are so effective and unforgettable that they become slogans on life generally!
”A Diamond is Forever”
This deceptively-simple advertising slogan launched through the De Beers Diamond Company in 1938 and headlines as one of one of the most successful and longest-running marketing and advertising campaigns ever. Those four little words-a diamond is forever-suggest a feeling of timeless romance and inevitably tie that romance to DeBeers’s product (diamonds) with an unforgettable impact. The DeBeers Diamond Company remains one of the biggest diamond suppliers in the world, which effective tagline continues to be in use.
”Just Do It”
In 1988, a struggling sportswear firm called Nike introduced this unforgettable line into its advertising and shortly catapulted in the front from the pack. This quality tagline brims with attitude and captures the defiant and determined mentality that’s needed of profitable sports stars. “Just Do It” is a bold statement that drives customers to action, inspires athletes to work harder, and causes audiences to immediately associate it with Nike’s apparel and accessories.
This ad promotion, conceived by Goodby Silverstein & Partners, debuted in 1993 for the California Milk Processor Board to encourage folks to drink a lot more milk. Its basic message was accompanied by witty commercial situations, by attractive stars wearing milk mustaches, by stadium cups emblazoned with the short-but-sweet tagline. This campaign conveys straightforward messages which are easily remembered by customers. They claim that milk is the very best thing to accompany sticky or sweet foods which it’s also essential to build an excellent body (as evidenced by the beautiful people in the poster ads).
”Where’s the Beef?”
This marketing campaign, created for Wendy’s by Saatchi & Saatchi, captured the frustrations of each junk food patron within the 1980s. Even though this top-ten tagline was initiated to poke fun at competitors’ beef-lacking burgers, the issue phrase rapidly became emblematic for exactly what deficient in substance and top quality. Even though the campaign ran for only some years, the wildly-popular slogan endured and took on the lifetime of its own.
“Great Taste, Less Filling”
Miller Brewing Company faced an uphill battle when its light beer was primarily introduced. Beer was primarily marketed to some predominately male and very macho market, so how could they introduce an idea like low-calorie beer to this type of crowd? In 1975, an advertisement agency known as McCann-Erickson Worldwide neatly solved this issue through a few advertisements. The related commercials depicted beefy, athletic men fighting over either the “tastes great” side or even the “less filling” side from the top quality tagline; consequently, Miller was able to maintain its masculine image! The slogan even found its way onto Miller merchandise like beer koozies and boxer shorts.